AD Mad

Introduction


AD MAD is a platform for students to showcase their creativity in marketing products and services. Its objective is to acquaint the students about promotional strategies in marketing through advertisements. It comprises of humorous and conceptual ad presentation by the students.

Format

This year AdMad is divided into 2 sections:

  1. Group Participation, which is further divided into 3 sections:
  • Video making, participants will film various advertisement scripts and ideas based on the topic given to them.
  • Reel making, participants are supposed to make a reel advertising a product/ service.
  • Jingle making, participants are supposed to make a jingle advertising the product given to them.
  1. Solo Participation, which is further divided into 3 sections:
  • Poster making/ Digital art – The participant is supposed to make a print ad ( using photoshop, illustrator, etc) or any form of digital art on the topic allotted.
  • Reel making, participants are supposed to make a reel advertising a product/ service.
  • Jingle making, participants are supposed to make a jingle advertising the product given to them.

 

VIDEO MAKING

  • Teams will have to make a 3-5 minute ad film on the product they have been allotted.
  • The teams are supposed to send their entries to the given email id: [email protected]
  • Entries of shortlisted teams would be presented in front of judges for the final decision.

REEL MAKING

  • Make reels to either advertise the product/ service or while making posters/ print ad/ digital art.
  • The reel should be of maximum 30 seconds.
  • The finalists’ reels will be judged by a panel of judges.
  • Submit the entries at [email protected]

POSTER MAKING / DIGITAL ART

  • For digital art/poster making the participants can either submit it in the form of a reel while making the poster or just the poster along with a tagline for the product given to them.
  • The reel should be of maximum 30 seconds.
  • The finalists’ reels will be judged by a panel of judges.
  • Submit the entries at [email protected]

JINGLE MAKING

  • Make jingles to advertise the product/service given to them.
  • The jingle should be presented in the form of a video where the participants are singing the jingle.
  • The jingle should be of maximum of 2 minutes.
  • The finalists’ jingles will be judged by a panel of judges.
  • Submit the entries at [email protected]

For all VIDEOS, REELS AND JINGLES the last day of Submission is 25th February,2022 (11:59 PM)

Rules

VIDEO MAKING

  1. The teams should consist of 3 to 6 members.
  2. The time frame for making the videos should be strictly followed.
  3. The videos are to be sent on time. Late entries will not be accepted.
  4. Use of Foul and NSFW language, content or reference is strictly not permitted and will lead to disqualification.
  5. In case of any dispute the organizers will have the final say.

REEL MAKING

  1. Participate singly or duet.
  2. The reels and the final posters must be sent before the deadline.
  3. Use of foul and NSFW language, content or reference is strictly not permitted and will lead to disqualification.
  4. In any dispute the organizers will have the final say.
  5. Duration of reels has to be maximum 30 seconds.

POSTER MAKING / DIGITAL ART

  1. Participate Singly.
  2. The final posters must be sent before the deadline in pdf format.
  3. Use of any software like Canva, Photoshop, Illustrator, etc is allowed.
  4. The idea and design of the poster should be unique. Any plagiarism observed will lead to disqualification.
  5. In any dispute, the organizers will have the final say.

JINGLE MAKING

  1. Participate singly or duet.
  2. The jingle video should also comprise a tagline at the end depicting the product/service.
  3. Use of any type of instruments/cups/glasses is permitted.
  4. Use of foul and NSFW language, content, or reference is strictly not permitted and will lead to disqualification.
  5. In any dispute, the organizers will have the final say.

Note: The selection will be done based on creativity, content, and how the product/ service is promoted. The judging panel reserves the right to disqualify the participant team if any of the rules given are breached by any participant. It is the responsibility of the participants to keep themselves updated.

Contact

  • Nidhi Rajkondawar (Event head) – +91 8446007237
  • Bhavika Seth (Event head) – +91 7738544894
  • Vedanti Mesharam (Overall Event head) – +91 8959905210

For any other queries or information, mail to:- [email protected]